We use the personal data we collect primarily to conclude and perform our contracts with our customers and business partners, in particular within the scope of the company’s purpose, as well as in connection with the purchase of products and services from our suppliers and subcontractors, and to comply with our legal obligations in Switzerland and abroad.

Such personal data may, in particular, fall into the categories of master and contact data, browser and device data, content data, metadata or peripheral data and usage data, location data, sales data, as well as contract and payment data.

We process personal data for as long as is necessary for the respective purpose or purposes, or as required by law. Personal data whose processing is no longer necessary will be anonymized or deleted.

We may have personal data processed by third parties. We may process personal data jointly with third parties or transfer it to third parties. Such third parties are, in particular, specialized service providers whose services we use. We ensure data protection also with such third parties.

We process personal data only with the consent of the data subject, unless processing is permitted on other legal grounds. Processing without consent may be permitted, for example, to perform a contract with the data subject and to take corresponding pre-contractual measures, to safeguard our overriding legitimate interests, because the processing is apparent from the circumstances, or after prior information has been provided.

Where permitted, we also obtain certain data from publicly accessible sources (e.g., debt enforcement registers, land registers, commercial registers, the press, the internet) or receive such data from other companies, authorities, and other third parties.

In addition, we process personal data about you and other persons—where permitted and where we consider it appropriate—for the following purposes, in which we (and sometimes also third parties) have a legitimate interest corresponding to the purpose:

Offering and further development of our products, services and websites, apps and other platforms on which we are present;

Communication with third parties and handling their inquiries (e.g., job applications, media inquiries);

Reviewing and optimizing procedures for needs analysis for the purpose of direct customer outreach, as well as collecting personal data from publicly accessible sources for customer acquisition purposes;

Advertising and marketing (including the organization of events), provided you have not objected to the use of your data (if we send you advertising as an existing customer, you may object at any time; we will then place you on a suppression list to prevent further advertising mailings);

Market and opinion research; media monitoring;

Assertion of legal claims and defense in connection with legal disputes and regulatory proceedings;

Ensuring the operation of our business, in particular our IT systems, our websites, apps, and other platforms;

In this context, we process in particular information that a data subject voluntarily provides to us when making contact—for example by postal mail, email, instant messaging, contact form, social media, or telephone—or when registering for a user account.

We may store such information, for example, in an address book or using comparable tools. If we receive data about other persons, the persons transmitting such data are obliged to ensure data protection vis-à-vis those persons and to ensure the accuracy of such personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources, or collect in the course of our activities, provided and to the extent that such processing is permitted by law.